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Compare · Checked November 2026

EzyCrm vs Badger Maps: a Badger Maps alternative for Canadian reps

The short answer: Badger Maps is a strong route planner and map that sits on top of the CRM you already have. EzyCrm is the CRM itself, with routes, follow-ups, quotes, Outlook sync and Cypher, an AI assistant you can talk to hands-free in the truck, at one price per person in Canadian dollars.

If you already run Salesforce or HubSpot and just need better maps, Badger is a good fit. If your customers live in a spreadsheet, EzyCrm replaces both.

EzyCrm is our product. We've tried to be fair, and every Badger Maps fact links to Badger's own site, read on November 7, 2026. If anything is wrong, email hello@ezycrm.ca and we'll fix it.

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How do EzyCrm and Badger Maps compare?

Badger is a mapping and routing app that syncs with your CRM; EzyCrm is a full CRM with routing built in. Badger's Business plan is $58 a user a month billed annually, in a currency the page doesn't name. EzyCrm runs $9 to $89 CAD a person, depending on the seat, and that includes the CRM; Badger's $58 to $69 is maps and routes on top of a CRM you pay for separately.

EzyCrm and Badger Maps side by side
EzyCrmBadger Maps
What it isA full CRM with route planning and an AI assistant built inA route planner and map for field teams with 2-way sync to 25 CRMs[1]
Price per person / month$9 view-only, $25 Office, $49 App + basic Cypher, $89 Everything. CADPersonal free; Business $58 billed annually or $69 monthly; Enterprise $95 annually or $109 monthly; Enterprise Plus by quote. The page shows "$" without naming a currency[1]
Free trial30 days, no card14-day trial; the sign-up form says "No Credit Card Required For 7 Days"[1]
Needs a separate CRM?NoBuilt to connect to one; CRM integration "Included with 2 or more licenses"[1]
CRM integrationsIs the CRM. Imports CSV and Excel. Outlook and Microsoft 365 sync; Business Central connection25 CRMs[2]
Route optimizationBest order for the day's stops, open leads within 8 km suggested, directions in Google MapsUp to 120 stops[1]; AI route planning on Business[1]
Plan a weekCypher plans a trip through a territory ("I'm in territory 6 next week"), $89 seatBadger AI "builds your entire week automatically"[3]
MileageWeekly km and visits per rep, download for mileage claimsMileage reports[1]
Pipeline, quotes with GST + PSTYesNot listed on the pricing page[1]
Talk to it hands-free$89 seat: "Hey Cypher" reads your day and waiting customer emails with a drafted reply; nothing is sent without your yesVoice-to-CRM marked "Coming soon!" on Badger's AI page[3]
Follow-up emailsCypher drafts replies to customer emails; you send them ($89 seat)Badger AI drafts and sends follow-up emails from meeting notes[3]
TerritoriesStandard regions, or upload your own territory map and Cypher reads itBadger Align add-on, $20/mo per territory billed annually[1]
New leadsNew businesses nearby, plus Territory watch: public tenders and new businesses in your towns each morningLead generation on Business[1]
Phone appAndroid and iPhone, in testing now ($49 and $89 seats); works in any phone browserNative apps on Android and iOS[1]
Enterprise extrasNot offeredSSO with SCIM, HIPAA compliance and support on Enterprise[1]
Prices before tax. Badger Maps prices as shown on badgermapping.com on November 7, 2026.

When is Badger Maps the better pick?

When you're keeping a big CRM like Salesforce, HubSpot or Dynamics and only want better maps and routes for the reps. Badger syncs with 25 CRMs; EzyCrm doesn't sync with those, it replaces them. Badger is also the pick if you need enterprise paperwork or a phone app that's in the stores today.

  • Enterprise needs. SSO with SCIM and HIPAA support are on Badger's Enterprise plan[1]. EzyCrm doesn't offer those.
  • Big routes. Badger lists up to 120 stops[1]. EzyCrm's drive times are estimates, and turn-by-turn directions hand off to Google Maps.
  • A finished phone app. Badger has native apps on Android and iOS[1]. EzyCrm's phone app is in testing; reps use the website on their phone meanwhile.
  • Automatic follow-up emails. Badger AI says it drafts and sends follow-ups from meeting notes[3]. EzyCrm drafts replies, but a person always presses send.

When is EzyCrm the better pick?

When you don't have a CRM yet, or it's a spreadsheet. EzyCrm is contacts, follow-ups, pipeline, quotes, calendar and routes in one login and one bill, priced in Canadian dollars. Badger is built to sit on top of a CRM you pay for separately, so the real cost is Badger plus that CRM.

  • Canadian dollars, Canadian taxes. Seats are priced in CAD and quotes carry GST and PST. Made in Canada.
  • Talking to it from the truck. With the $89 seat, say "Hey Cypher" and it reads the day, then each customer email waiting on you with a reply it wrote. Say send it, change it or skip.
  • Office staff pay less. People who only use the website are $25; managers and bookkeepers who only look are $9.
  • Tenders and new businesses. Territory watch checks public tenders on sites like CanadaBuys, plus new businesses in your towns, every morning.

What does each cost for a real team?

Take an owner, 6 reps and 2 office staff. On EzyCrm, 7 Everything seats and 2 Office seats come to $673 CAD a month, plus GST and PST, and that includes the CRM and full Cypher. On Badger Business, 9 seats billed annually come to $522 a month for maps and routes only, plus whatever your CRM costs.

Office staff who don't drive routes may not need a Badger seat; with 7 seats Badger Business is $406 a month[1]. Badger's page doesn't say whether its prices are US or Canadian dollars.

Can I move from Badger Maps to EzyCrm?

Yes. Export your accounts from Badger or from your CRM as a CSV or Excel file and drop it into EzyCrm's Import. EzyCrm matches the columns, shows you a preview first, and lets you undo the whole import if something looks wrong. EzyCrm doesn't connect to Badger; it has its own map and route planner.

Is the AI on every seat? No. Typed questions come with the $49 seat. Hands-free talking, email replies and territory trips come with the $89 seat. Where the data is kept is on outside sales CRM in Canada. Looking at Spotio too? See Spotio alternatives.

Sources

Competitor facts were read on each company's own website on November 7, 2026. Prices change; check their page before you buy. EzyCrm facts come from our own app and price list. If we got something wrong about another product, email hello@ezycrm.ca and we'll fix it.

  1. 1.Badger Maps pricing: https://www.badgermapping.com/pricing/
  2. 2.Badger Maps home page: https://www.badgermapping.com/
  3. 3.Badger AI: https://www.badgermapping.com/badger-ai/

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